Arie & Co began as a dream shared by Kyle and Michelle. Fueled by a passion for timeless fashion and a desire to create a space where every customer feels seen and celebrated, we embarked on a journey to bring together a carefully curated selection of clothing and accessories.

We started this baby clothing company from a very personal place. As a mom of four, I’ve walked through every stage of babyhood—late nights, busy mornings, and all the little moments in between. I found myself constantly reaching for pieces that felt soft on sensitive skin, easy to wear, and calm in their design. Neutral, timeless clothing always stood out to me because it felt intentional, beautiful, and never overwhelming.

Being a photographer has deeply shaped the way I choose pieces for Arie & Co. Through years of capturing families and newborns, I’ve developed an eye for texture, tone, and how clothing translates on camera. I’m drawn to pieces that photograph beautifully without overpowering the moment—soft fabrics, subtle details, and neutral palettes that feel timeless in every frame. This perspective allows us to curate collections that not only feel good to wear, but also preserve memories in the most natural, beautiful way.